We buy furniture at Ikea, the kids play with Lego, we shoot with a Canon: company names are firmly anchored in our everyday life. They are often now even for much more: We do not search the Internet – we Google it.
company name change, our use of language. It is often unclear where the name actually come from. What is the founder of Sony with the name wanted to testify? And what is the story behind the invention of Pepsi?
For 17 very well-known company has investigated “business insider”, how the Name originated. So developed corporate fantasy words used in the Latin-context names from deities, in order to find the appropriate term for the company.
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